EXPERIENCE DESIGN lab

Next-Generation Experience Design “In Town” and “At Home”

We will create various next-generation entertainment experiences,
including urban experiences, through co-creation with technology companies and creators.
We will work together with various companies and universities on prototyping ideas and
experiences for living a better life that we would like to realize in the near future!

EXPERIENCE DESIGN LAB

PROJECT

Joint Project for Building a Creative Ecosystem

Set in the Toranomon Hills area, we are participating in a project to create and disseminate new urban experiences and content through collaboration across a diverse range of industries and sectors, aiming to build new experiences with various companies and creators.

Living Well

This is a co-creation project we are undertaking with Panasonic’s Future Life Factory to make future living spaces more enjoyable through the power of entertainment.
We will bring to reality ideas such as those related to experiences that improve family relationships and generate communication.

Research and Development of Experiential Media that Communicates Through the Five Senses

This joint research project with the Keio University Graduate School of Media Design’s Future Crafts Project focuses on media experiences that transcend the boundarie s of conventional display s to communicate through the five senses.

EXPERIENCE DESIGN lab
Co-Creation needs

At the Experience Design Lab, we are looking to co-create with the following type of people!

EXPERIENCE DESIGN lab

  • People with technologies that create next-generation experiential value
  • Creators who want to create next-generation content together with us
  • People who have solutions to everyday living problems and want to create enjoyable living experiences together with us
  • People who have technologies and ideas that can be utilized for entertainment experiences in daily life

CONTACT

For questions about the Nippon TV Co-Creation Labs or about participating in any of the labs or projects, please get in touch with us using the form below.

The Nippon TV Co-Creation Labs carry out their activities with teams comprised of members from the Nippon TV Holding’s R&D Lab and Nippon TV Sustainability Promotion Office, which serve as hubs.
日テレR&Dラボ
About the Nippon TV R&D Lab

While researching “future needs” related to factors such as changes in the social environment, consumers, technology, and content, the Nippon TV R&D Lab is an organization that pursues and proposes unique value that Nippon Television can share with society.
The Lab’s activities are highlighted via its “note” page, so please be sure to check it out.
“Note” is where the TV station wants to connect with various places. (Nippon TV R&D Lab)

Nippon TV R&D Lab
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Nippon TV R&D Lab
note
日テレR&D
NIPPON TV HOLDINGS Sustainability
About the Nippon TV Sustainability
Promotion Office

Aiming to realize a sustainable society, the Nippon TV Sustainability Promotion Office promotes sustainability-related activities across the entire Nippon TV Group based on the six materialities emphasized in Nippon TV Holdings’ Sustainability Policy.

Nippon TV Holdings
Sustainability
NIPPON TV HOLDINGS Sustainability
Nippon TV Holdings Sustainability・Campaign
「Good For the Planet」Official X